What do the Montgomery Bus Boycott, "Amazing Grace" and a "book burning" in Troy, Michigan have in common? They were all strategic efforts to make meaningful social change. The people behind these events were master motivators, using research-based storytelling to empower communities and promote change. This is the heart of public interest communications - a growing field with roots at the University of Florida.
Aaron Zeiler - a graduate student in the Professional Master's program at the UF College of Journalism and Communications - seeks to explore the intersection of research and storytelling in hopes of understanding how it drives social change. Through this website Aaron will share the stories of amazing individuals in Alachua County, Florida, as well as his experiences in the field of public interest communications.